Holiday Video from Chronicle Books

The Chronicle Books team sent out their holiday video. They began creating a holiday video five years ago, and since that time, they have designed, created, and directed the video in-house. This year, the video features a Little Free Library. It was envisioned and made at Chronicle headquarters, and will be given away during National Library Week, April 12-18, 2015.

Post to Instagram, Fear No Typos

Screenshot 2014-12-17 07.26.42

If you shy away from using Instagram in your social media marketing mix because it lacks an edit feature, you can add it back into your list of marketing tools to consider. On the Instagram blog, they wrote, “When you share a moment to Instagram, a typo shouldn’t get in the way.” Editing a caption has been one of the top requests that they’ve heard from the community. So now you can add a caption to a photo or video you’ve already shared or edit the caption you originally included.

To add or edit your caption:

  1. Tap below your photo or video
  2. Tap Edit
  3. Edit or add your caption, then tap Done
  4. The word Edited will appear above captions that have been edited when you tap Comment on a post

Note: You can’t edit comments on photos or videos.

Quick & Dirty Results: Audio Books

A recent Quick & Dirty Survey asked: Do you carry audio books? If yes, are they for sale, for rent, or both?

  • 71% of respondents carry audio books for sale only.
  • 10% of respondents carry audio books both for sale and for rent.
  • 19% of respondents no not carry audio books.

Several responses mentioned that the audio books for sale are both new and used.

One respondents said they only carry audio books for sale that are remaindered.

Some mentioned that they do not sell used audio books because they cannot guarantee the condition of the item.

When to use JPEG, GIF & PNG

Sometimes when I’m talking about sharing photos socially, I tell you to save them as a .PNG if there are words involved. Or I might indicate that an animated ad is a .GIF. But I don’t think I’ve ever fully explained why.

Well, now I don’t have to.

The nice folks at did a great job explaining everything in this article and infographic Know Your File Types: When to Use JPEG, GIF, & PNG. (Except I think they’re pronouncing GIF incorrectly. Remember this guy?)

Know Your File Types: When to Use JPEG, GIF, & PNG - Via Who Is Hosting This: The Blog


Quick & Dirty Results: YouTube or Vimeo Channel?

In a recent Quick & Dirty Survey I asked, “Does your bookstore have a YouTube or Vimeo channel?”

  • 21% of respondents said they have a YouTube channel.
  • 0% of respondents said they have a Vimeo channel.
  • 79% of respondents said they have neither.