300 Seconds: A Signage Intervention

300 Seconds: A Signage Intervention

The other day I passed a retail establishment that boasted about all of the ‘great gifts for Mom’ available in the store. Mother’s Day had occurred a few weeks earlier, but I understand how we can become blind to the displays and promotions we look at every day, so I mentally granted them a free pass.

Then I saw a restaurant promoting their Easter brunch.

Easter? Come on.

None of the establishments were bookstores. Nevertheless, it’s time for a five minute intervention.

Take 300 seconds today to look at the posters and flyers hanging around your store. Are any out of date? It’s also a good idea to look for any signage that might be rough around the edges. Go ahead and remove them. If you don’t have replacements ready to go, keep the stack you just removed near your design computer and tackle printing the replacements one at a time, as you have 300 seconds available.

Remember to check the front door, foyer, community bulletin board, near the register, etc. Just walk around and try to envision the customer’s perspective, since you might not focus on the details like someone with fresh eyes.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay