300 Seconds: After the Show

Well, I’ve finally made it home after my last regional trade show. With travel and spotty wi-fi out of the way, we’ll get back to a regular schedule.

I’m following my own 300 Seconds advice today: the “after the show” wrap-up. It works like this:

Gather together your notes, books, scraps of paper, and collected business cards and determine if there’s any follow-up required. Did you promise a review? Did a rep buy you a drink? Did you tell another bookseller you’d share store secrets? Did you intend to send B&Wn ad rates to your marketing department? [grin] Spend 5 minutes sorting your stack and put tasks on a to-do list with deadlines. Then the rest of the week, spend 5 minutes here and there attacking the list.

If you need to write a thank you note, address the envelope and place a stamp on it. You’re more likely to actually send it because now you’re invested in more ways than one.

If you’re overwhelmed by a new stack of ARCs, put them on the shelf in order by publication date. You don’t necessarily have to read them in that order, but this way you’ll be less likely to miss a deadline… even if it’s self-imposed.

If you picked up some business cards, compare the information (title, address, etc.) against what you already have in your address book.

And finally, take a little time on social media to follow and friend any new acquaintances. Social media is a great way to extend the warm, fuzzy feeling acquired at a good show. (Unless there was a different source for that warm fuzzy. Then I recommend a couple of Advil and some water.)

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay