300 Seconds: the Enlightened Store

The “300 Seconds” segment is meant to help your marketing efforts in 5 minutes. So today, we’re checking out our light bulbs. What? What do light bulbs have to do with marketing? It’s all marketing.

Attention to detail matters. Look up to see if any light bulbs have expired. The little things show your customers that you’re paying attention.

It’s also a smart idea to set up a monthly reminder. Will customers notice that you’re keeping on top of the lighting? No. But they will notice if you don’t.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay