300 Seconds: April Showers…

300 Seconds: April Showers…

If you’ve glanced at the national weather radar and forecast lately, chances are you’ve seen a lot of green. Now that April is upon us, so are the correlated showers. Great for the garden; not so great for bookstore floors.

Take 300 Seconds to prepare for your next rainy day. Here are some things to think about and gather:

  • Mops, rugs or towels. You can keep them near your front door or easily accessible to clean up puddles or to offer customers an opportunity to wipe their feet.
  • Umbrella storage. You could offer plastic bags to prevent dripping all over the store, or perhaps hooks or a coat rack in the foyer.
  • Extra umbrellas. Check your “Found Items” box. Are there any spare umbrellas you can offer to customers caught in a downpour?
  • Or do you sell umbrellas? Move them front and center to make sure they are visible to customers.
  • “Caution: Wet Floor” sign. (This is the same sign used during floor cleanings.) Even though you try to keep up with the puddles brought in by wet feet, it’s a good idea to prop up this sign during rainy weather. Some spills can’t be prevented, but signage might discourage customers from walking with so much purpose.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay