300 Seconds: Back To Reality

Do you have just 300 seconds to devote to marketing today? Take those 5 minutes to ease back into reality if you’re just getting home from Winter Institute, or to just do a mental reset if you never left.

If you have been at Winter Institute, this might mean implementing a new idea borrowed from another store. Or it just might include looking through those business cards you collected and adding action items to your to-do list. Did you promise a publisher a review? Publishers, did you promise a bookseller a galley? Add these to your list and attach a deadline. (And if you can delegate, even better.)

What items on your to-do list are weighing on your mind? Have they actually been added to your to-do list? Sometimes the act of writing down your tasks and prioritizing them allows you to free your mind to focus on the task at hand.

Sometimes a long to-do list can be daunting. (Mine is so long I’m almost embarrassed.) But if you just tackle it one item at a time, you’ll be able to make good progress even if it’s in 300 second increments.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay