I walked into a meeting yesterday to find the person with whom I was meeting peering through her reading glasses at a computer screen, intermittent mouse clicks filling the silence as I waited for my presence to be acknowledged. Without looking up, she said, “I just need to make a quick phone call.”
Click. Click. … Click.
Just as I was thinking Well, make the phone call already, she said, “I hate these places that hide their phone number.”
What a good reminder. Even in this digital world, there are many who prefer a phone call to email or texting. I’m one of them. (We like to hold books in our hands, too.)
To make sure your customers have ready access to your bookstore, take 300 seconds today to make sure the phone number for your store is visible on your website. I also think it’s a good idea to include it in your email signature. That way when someone receives an email from you that they don’t quite understand, your phone number will be in front of them should they want immediate clarification.