If you haven’t changed the message on your receipts since the last time I suggested it, it’s probably time to take 300 Seconds to do so again.
Receipt messages can be used to promote just about anything. If you want to call attention to a single booksigning event, list the author along with the date and time they’ll be there. If you have more than one event in the coming weeks, provide a litany of author names along with the URL of your events page. If morning coffee sales have dropped, add a “come-back” message and convert it to a coupon. “Bring this receipt in before 9:00 a.m. to receive 20% off your next coffee purchase. (Expires 14 days after receipt date.)”
As you hand the receipt to customers, be sure to point out the information you’ve placed there. “We have a lot of great events coming up. Here’s where you can find the calendar on our website.” … or “Here’s a coupon for the cafe if you are a morning coffee drinker!”