A friend shared a link to a blog post through social media over the weekend, so I followed the link to read about some folks who are in the process of opening a business. At the bottom of each blog post were links to the forthcoming store’s social media profiles. I liked their business model, so I decided to follow them; but when I clicked on the link to follow them on Twitter, I received a message that read, “Sorry, that page doesn’t exist!”
When I clicked on their Facebook page, I saw that over the course of just one week, they had garnered more than 1200 followers on Facebook. But their Twitter followers numbered just 22.
The moral of this story is to find your links and check them.
I say ‘find’ because sometimes it’s difficult to remember where you’ve placed them. Test the ones you never think about located in your newsletter footer. Doublecheck the social media buttons on your homepage. Do you have links in your email signature? In your bio on the staff page? In your blog bio? These are all great locations to encourage followers. We just want to make sure there are no roadblocks once they decide to click.