When customers buy books based on your recommendation, you know that they heard about the books from you. But when a customer walks in and asks for a specific book, the source of the recommendation is more difficult to discover.
Unless you ask them.
When helping these customers who know exactly what they want, take a few seconds to conduct a counter survey. Just ask one question: “How did you hear about this book?”
Maybe they heard about it on NPR. Perhaps a neighbor told them about it. Or they could have seen a mention in your newsletter. The point is, although this method is not scientific, it’s still a good way to measure your own efforts or identify a new source of information. Plus it’s a great way to begin a conversation with your customers.