300 Seconds: Display Freshener

If you have just 300 seconds today to devote to marketing, spend that time freshening a display. I’m not suggesting that you create a new display from scratch, just make a few adjustments to an existing one that might be tired.

Are there empty gaps? Have books lying flat been rotated so one sees white pages instead of colorful spine? Has a customer used the display table for their discard pile? Take this time to freshen it up.

If your table displays already look great, then turn your attention to a single shelf. Spend just 5 minutes making spines even, re-alphabetizing, and creating a face-out or two.

It doesn’t take long for a carefully crafted display to be manhandled into a bit of a mess. When that happens, it’s good. It means customers are picking up and considering books. It doesn’t take long to get those displays back in shape either.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay