Once you finish writing the blurb for your new favorite book, take a few minutes (or five) to think about customers with similar reading tastes who would also love the book. Divide the readers on the list into segments defining how to best reach out to them (phone call, text, email, tag in social media). Now you have a plan of attack for hand selling.
Before you talk yourself into thinking this communication is like a cold call, remember this: Your customers appreciate being thought of. They like that you include them on your list of great readers. By telling them about the next great book a few months early, you are performing a service.
Use some of the verbiage and enthusiasm that you included in your blurb in these phone calls, texts, emails or social media tags. Will this outreach take longer than 300 seconds? Maybe. But I promise, the return on investment for any time you spend will be worth it… both monetarily and in terms of customer relationships.