300 Seconds: Don’t forget those subject lines.

Coming up with the perfect email template can take some time, but once accomplished, is a beautiful thing. Since we do not want to reinvent the layout each time, electronic newsletter programs like Constant Contact, Mail Chimp, and Campaign Monitor allow us to copy previous newsletters and adjust them with current information.

If you do this, I suggest that the first thing you do is change the date and subject line before you begin on the content. Too often, the March events calendar will accidentally be labeled February. And by the time we are ready to push send, the subject line is the last thing to enter our minds.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay