Yesterday we covered managing those stray subject lines in emails. Today, check the links in your electronic newsletters.
ALL of the links.
Remember to pay special attention to the permanent links in your header/footer. What if that link you’ve been using for 6 months to point to your book club page has one too many Os in it? Or maybe the link to your online store is broken? Take 300 seconds to check that you’re leading customers to the correct destination… and not to Error 404-land.