Speaking of Facebook, they recently incorporated a Call-to-Action button on Facebook Business Pages. Have you set-up one for your store’s page yet? It’s pretty simple to do.
Go to your store’s Facebook page. In the cover image area, there will be a button that says “Create Call-to-Action.” Press it, and this set-up window will appear:
You can see that the options are Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, or Watch Video.
If you want to send more people to your online store, set up a “Shop Now” call-to-action. If you want people to subscribe to your newsletter, select “Sign Up” and include a link to your newsletter subscription page.
You can change your call to action as often as you’d like, and Facebook provides insights for how many people click on the button. This will take less than 300 Seconds to set up, and it’s really a good way to link together all of your marketing efforts.