300 Seconds: Here’s the thing about resolutions.

This is an IndieNext reminder. The deadline for books published in June 2017 and beyond is Tuesday, April 4, for books published in June 2017 and beyond… which is why I want to talk about resolutions.

What do the months of April and June have to do with resolutions, you ask? I’ll answer your question with one of my own: Why do resolutions need to begin in January?

Think about it. The first IndieNext nomination deadline of the year was on January 3. Most booksellers were still recovering from the holidays or up to their eyeballs in inventory at that time. So if your resolution was to submit an IndieNext nomination for each month this year, you were setting yourself up for failure before the year even began.

But why not just reset?

I’ve been eating clean for almost a year. Well, I’ve been trying to eat clean for almost a year. If I have a weak moment and eat something I shouldn’t, I don’t throw up my hands and say, “Well that’s over.” I just reset at the next meal. Why should resolutions be different?

Do you have ‘submit to IndieNext monthly’ listed among your resolutions? Here’s the list of monthly deadlines provided by the ABA. You can print and post it wherever it does the most good, or transfer the deadlines to your personal calendar. And of you need them, here’s an online submission form as well as the instructions and guidelines for how to write a nomination.

You have a full week before the June nominations are due, and you really only need to find 300 seconds during that time to submit yours.

And while you have that resolution list handy, take another look. What else would you like to begin again? You’re allowed more than a few mulligans.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay