The other day I suggested you walk through your front door and try to look at your store as though you were a customer. At that time we checked to make sure your hours were posted (and correct). Looking beyond the front door, there are a few more locations you can and should post your hours:
- On your webpage.
- On your Facebook page.
- On your answering machine. (Be sure to mention that even though the bookstore is closed, you’re always open on the web. Browse away!)
- On your receipt.
- On your general “front desk” business card.
- On your menu (if you have a restaurant/cafe.)
- On your events flyers.
- On any store brochure.
It’s probably a good idea to make a note (electronic or otherwise) of the places you list your hours. Then if you happen to change them, you won’t miss any hot spots.