300 Seconds: Hours

The other day I suggested you walk through your front door and try to look at your store as though you were a customer. At that time we checked to make sure your hours were posted (and correct). Looking beyond the front door, there are a few more locations you can and should post your hours:

  • On your webpage.
  • On your Facebook page.
  • On your answering machine. (Be sure to mention that even though the bookstore is closed, you’re always open on the web. Browse away!)
  • On your receipt.
  • On your general “front desk” business card.
  • On your menu (if you have a restaurant/cafe.)
  • On your events flyers.
  • On any store brochure.

It’s probably a good idea to make a note (electronic or otherwise) of the places you list your hours. Then if you happen to change them, you won’t miss any hot spots.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay