300 Seconds: Marketing to the 90%

When customers are asked if they’d like a receipt, 90% say, “Yes.”

Okay, that might not be true, but it feels true. Most customers want the receipt either for proof of purchase, potential returns, or for use as a bookmark. Since 90-ish% of the time, that piece of paper walks out the door with your store name on it, the receipt has huge marketing potential.

What does yours say?

I was just going though some receipts from my recent trip to Colorado. Many were ho-hum, but five caught my attention.

  • A coffee shop invited me to join their loyalty program.
  • Two different gas stations–one in Golden, Colorado, and the other in Bunker Hill, Kansas–captured my attention with this question: Want free gas?
  • The Backcountry Brewery in Frisco, Colorado, not only told me when I could enjoy Happy Hour, but also that I could do so fireside.
  • And one shop, which shall remain nameless, encouraged me to partake in their Black Friday specials.

If you haven’t changed the message on your store receipt, take 300 seconds today to tell your customers something they might not know. Do you have a loyalty program? Are your storytime numbers dwindling? Do you offer birthday party packages? Do you have a Happy Hour? (If you promote an event or program that has an end date, be sure to set a reminder so you can remember to change the message before it becomes embarrassing.)

Change those receipt messages. About 90% of your customers will be glad you did.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay