The #backwardsbooks design trend on Twitter and Instagram might be dividing the internet, but I’m fairly sure I can guess on which side of the debate most booksellers would side.
You know how much thought goes into cover design–and by extension–spine design.They’re meant to attract and intrigue. Covers and spines are meant to be seen.
Take 300 seconds today and look around your store. Do you see colorful covers and spines? Or do you see stacks of white pages on shelf and table tops? To make full use of the design, rotate those stacks of books so the spines are visible to those approaching the display.
Do you have extra room on your shelves? Fill that space by turning a few books face-out.
These covers and spines are designed to sell. Let’s make sure they can be seen.