When considering digital tools and content for customer outreach, an email newsletter has greater reach than any other digital or social media tool. Today, take 300 Seconds and make sure there’s a way to sign up to your email newsletter from your website.
The best practice is to embed a sign-up form directly on your home page. Most of you use Constant Contact, and the “Sign-Up Tools” link is just under the “Add Contacts” link on your dashboard’s home tab. Click on the “actions” drop down menu, grab the embed code and paste it into a new block on your home page. All new sign-ups are automatically linked to your mailing list in your Constant Contact account.
If your email marketing program does not provide sign-up tools, you can always create and embed a free form using Google Forms. The downside is that you’ll have to manually enter all of the email addresses from the new sign-ups. But the positive side is that you’ll have fewer missed opportunities to cultivate new customers.