300 Seconds: Personal Selling

Sometimes the difference between a sale and no sale can be measured in effort. Today, I challenge you to spend 300 seconds on personal selling.

Take, for example, Betty Scott’s review of What Is Not Yours Is Not Yours by Helen Oyeyemi, which is featured below. If you track sales for your frequent buyer program, then with a few key strokes, you can see which of your customers bought copies of Boy, Snow, Bird or Mr. Fox. A quick email with a note saying, “Am I remembering correctly… are you a Helen Oyeyemi fan? She has a new book coming out next week, and I thought you might like to see this review.”

Or maybe you are excited about a book by a debut author, like Danielle Dutton’s Margaret the First. You could share this piece from Electric Literature with a note that says, “I think you and I have similar reading tastes. This book comes out on March 15th and I’m so excited about it.”

Or perhaps you haven’t sold as many copies of Paul Goldberg’s The Yid as you had hoped. A little “have you seen this?” note with links to this review in the New York Timesor to this interview with Goldberg will provide another opportunity to connect with your customers.

You don’t have to use the content I provide. Instead, select a title and share your own content. The point is you’re showing customers that you think of them even when they’re not walking through your front door.

Try it today for just 5 minutes. I promise you those 300 seconds will have lasting effects.


Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay