300 Seconds: Share the Store

If you have just 5 minutes to devote to marketing today, use those 300 Seconds to share what’s going on in the store with your followers on social media. This could be as simple as taking a photo of a hand-written recommendation card or, even better, an image of a partially-finished recommendation card with a pen beside it, which could be captioned, “Beth keeps searching for the right words…”

Or maybe you can share an image capturing your receiver surrounded by the flotsam (or is it jetsam?) associated with unpacking today’s shipment of books. Working in a bookstore is a romantic notion shared by many who do not work in bookstores. By providing a glimpse of some behind-the-scenes action, you’re allowing those dreamers to live vicariously through your social media and also continue their “personal” connection with the store. This is especially effective when employees are featured in the photos.

Display images are good for sharing, but you can take that to the next level, too. The next time you put together a window or in-store display, think about taking a few photos of the process beginning with the blank space. Then you can string the images together to make a short GIF or video showing the process. A quick Google search will show many websites available to animate photos into a GIF or video. I tried the top result–gifmaker.me–and it was easy. And social media users love visual posts.

You put a lot of work into your store, which is why your customers love you. They also appreciate being kept in the loop when they’re not there.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay