300 Seconds: Sidewalk

Since we’re out on the sidewalk, let’s take 300 Seconds and look around from the customer’s perspective.

Is the entrance to your store clearly marked? Would a planter of flowers make it more welcoming? Store hours should be visible and the use of an open/closed sign is always appreciated.

Now make note of any debris that should be disposed of, leaves swept, and windows cleaned. Are the posters on the door outdated and the window display tired?

How does the entrance look at night? Are the lights functioning properly?

Finally, ask yourself if there’s anything you can do to make your store more welcoming. Ideas could be outdoor seating, a bicycle rack, or perhaps a bowl of water for any four-legged customers in the neighborhood.

Impressing potential customers on the sidewalk is the first step to wowing them in the store.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay