300 Seconds: Synthetic Only, Please

Even though this is an appropriate season for cobwebs and other creepy crawlies, I’m afraid you’ll only be forgiven by your customers if those in your store are synthetic.

Now, I know how difficult it is to keep on top of this chore. I know that sometimes those little suckers will show up overnight. And I know how horrible it feels when you catch someone looking at a cobweb, a dusty shelf, or an expired bug along the baseboard.

I know.

It’s true that when you become so comfortable with your surroundings, you don’t see them as a periodic visitor would. This is why I occasionally repeat this gentle reminder.

So take 300 seconds today and look up, look down, look all around. We’re looking for cobwebs, dust and debris. Or we’re looking at the floor under the trash can. Or we’re looking at scraps around the gift-wrap area.

Wherever you’ve become comfortable, I want to remove you from that comfort zone. (But just for 300 seconds.)

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay