300 Seconds: Take This With You to Wi12

As you pack for Winter Institute, I have a little something for you to take along. This blank 2017 calendar.

You know how exciting it can be to visit with fellow booksellers over drinks, to listen to a panel of event coordinators, or to just have a few minutes to think on your own away from the store, right? Rather than jotting down ideas that come to you in a notebook that you’ll have to decipher when you get back home, go ahead and pencil them in on this calendar.

By placing ideas directly onto the calendar, you are one step ahead in the planning process. That way when you decide you want to try hosting a cookbook trunk show in September, a glance at your calendar might remind you that October would be better in order to miss Teacher Appreciation Week.

As you add your brilliant ideas to the calendar, go ahead and include the names of staff required to help execute each idea. Then when you get back to the store, you know who to include in the planning and the burden is distributed among several sets of shoulders.

These blank calendars can also be helpful to keep track of pub dates. If three books you want to review all are going to be released on April 24, knowing that fact can be helpful as you arrange your reading stack.

Finally, a blank calendar that’s not part of your leather bound planner can offer a lot of freedom to schedule, cross-out, erase, and dream freely.

It’s just paper. Make it messy. Dream big.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay