300 Seconds: The Front Door Test

You have just 5 minutes for marketing today? Here’s something you can do with those 300 seconds. Walk though your front door as if you’re the customer. What do you see?

  • Dirt? Cobwebs? Obstructions?
  • Does anything look tired?
  • Are your hours clearly marked?
  • Do you offer events? Is that clear to your customer?

Even if you do not have the time to fix problems, you’re well on your way because you’ve identified them. Think about a plan of action and then attack as you have the time.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay