300 Seconds: The Shopping Experience

I did a little bit of shopping this week to help the girls prepare for another school year. I tend to be a get-home-as-fast-as-I-can girl, so shopping is among my least favorite things to do. But as I traveled from store to store, I saw little things each business could have done better in terms of marketing and customer service. I’ve decided to write about some of them this week. Some might be reminders of what we’ve talked about before. Some might be different. All can be accomplished in 5 minute increments.

Today’s is a reminder: light bulbs. Take 300 Seconds to look up today. Are any of your light bulbs burned out? Are they flickering or buzzing? These are things that customers tend to overlook when they’re working perfectly, but they’ll certainly take note when they’re not.

The first three stores I visited had light bulb issues. The fourth was dark, so I assumed it did too. But no, it was just dark. Which brings me to another item to consider. I’m sure you’re aware of the fact that for most people, their eyes begin to change around the age of 40. I started wearing reading glasses after I turned 42. Now that I’m 47 I not only need reading glasses to see, I also need light.

If you have any corners or nooks that are especially dark, you might think about adding floor or table lamps to help older eyes. Bookstores offer the perfect atmosphere for task lighting, and lamps can really add some artistic ambience to the store.

If you are proud of your current use of lamps and light fixtures, I’d love it if you’d send an image so we can share ideas with other bookstores. Send images of any lighting treatments to beth.golay@booksandwhatnot.com, or text to 316-208-3438.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay