If you promote staff recommendations, favorites, or reading lists on your website, take 300 Seconds to update your site with your latest recommendation today. If you feel daunted because you haven’t made an update since 2012 (you know who you are), just list your 2 or 3 most recent titles. Anyone visiting your site will see the new content and will probably not notice the gap. You can fill in past titles as you think of them.
The reason it’s important to keep your recommendation page somewhat updated is to establish trust between a bookseller and a reader. And if content appears fresh, a user will likely return more often to see what you’ve read lately.
I treat my “What I’m Reading” page like a journal, and I like to look back through the years and remember when and where I read each title. Although I have some updating to do, this really is the most comprehensive reading list I have. If my server were to fail, I’d probably lose it all. (I have not confirmed this fear with Kenton.) So whenever I make an update to my page, I copy and paste the content to a Google Doc housed in the cloud. It’s probably overkill, but if I ever lost this list I’d be a little sad.