300 Seconds: Walking Advertisements

It’s been a while since we’ve spent 300 Seconds changing the message on our receipts. Sales receipts are a great place to spread the word about events or promotions.

Even though you’re using the receipt as a promotion tool, customers will see it more as a necessary item they need to take with them, and they’ll usually hold on to the receipt until they’re sure they’ll keep the book. Or if they’re like me, they’ll keep receipts in the books to use as a bookmark or as a reminder of when it was purchased.

On my desk right now, in addition to some recent purchases, I have books purchased in 2008, 2012 & 2013. On these receipts, I was reminded of these bookstore services and promotions:

  • “Order lunch online by 10:30 a.m. and eliminate the wait!”
  • “Now you don’t have to choose between buying eBooks and supporting your local independent bookseller!”
  • “Be happy… earlier. Enjoy 1/2 price drinks 7:00 to 10:00 a.m.”

You can use receipts to promote just about anything… a sale, a book signing, or even happy hour. If you promote an event or something timely, set a reminder to change the receipt message when the event or promotion is over.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay