300 Seconds: Website Check

When it comes to these 300-second tasks, I often focus on the store website because it is often the public face of your store, especially after business hours. If you have an eCommerce site, it’s more than a glorified YellowPages ad. In a way, you’re always open. 

Take 5 minutes today and check the content of your site. Click on menu items to make sure the links are working. Do any of the landing pages read “coming soon” or reflect maintenance? Use your 300 seconds to make a list of those pages, and then use open moments during the day to develop a plan of attack.

Also, take a moment to see how your site looks on a phone or tablet. One of my favorite stores has the search option in the right column. It looks good on my laptop, but when I want to search for an item from my phone, I have to scroll past a quite a bit of content just to get to the search box. It’s not a deal-breaker, but sometimes I do wish it were positioned closer to the top.

Remember that you can enlist your staff to help with something like this, too. Ask them to look at the site from a computer and from a phone and try to order a book, taking notes along the way. Try not to take the suggestions as criticism. Just remember that the end goal is a great customer experience.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay