If you have an eCommerce site, you’re probably offering a special deal for orders placed through your website today. But even if you do not offer eCommerce, you can still participate in a more personal version CyberMonday.
And I’m not talking about a mass mailing. I mean a person-to-person correspondence.
As you and your staff go about your day, think of customers you haven’t seen or talked with for a while. As you have 5 minute pockets of time here and there, send them a note. It’s fine to tell them that a book you just finished made you think of them. But it’s also nice to say something like this:
“I was just re-shelving a book in fiction when I saw a copy of The Grand Complication. Remember that “discussion” we had in book club? Oh, how you like to challenge me! Anyway, it made me smile. Hope you are well. – bg”
I know this isn’t the ideal in-person, hand-written-note, or phone-call communication. But it’s the best way I can think of to make CyberMonday personal. Because books are personal.