A Personal CyberMonday

If you have an eCommerce site, you’re probably offering a special deal for orders placed through your website today. But even if you do not offer eCommerce, you can still participate in a more personal version CyberMonday.

Email.

And I’m not talking about a mass mailing. I mean a person-to-person correspondence.

As you and your staff go about your day, think of customers you haven’t seen or talked with for a while. As you have 5 minute pockets of time here and there, send them a note. It’s fine to tell them that a book you just finished made you think of them. But it’s also nice to say something like this:

“I was just re-shelving a book in fiction when I saw a copy of The Grand ComplicationRemember that “discussion” we had in book club? Oh, how you like to challenge me! Anyway, it made me smile. Hope you are well. – bg”

I know this isn’t the ideal in-person, hand-written-note, or phone-call communication. But it’s the best way I can think of to make CyberMonday personal. Because books are personal.

 

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay