After inventory and rent, I’d bet your greatest expense at the bookstore is payroll. Since you invest so much in your staff, you really should let them work for you… off the sales floor.
I’m talking about showing your customers a face that goes with the name on the review or shelf talker, or the voice that answers the phone. There are several ways you can share staff images with your public, and the one I’d like to focus on today is probably the most basic: your store website.
Avid Bookshop in Athens, Georgia, features large images of the staff on their ‘staff picks’ page. Even with the whimsy, I think I’d be able to identify the staff in the store based on these images.
Elliott Bay Book Company in Seattle, Washington, also has a really nice ‘meet our staff’ page. I like the way the large staff images are accompanied by a book image and a bio.
If you do not have staff images on your site, these are two great examples of engaging photos. If you do already have images, take a few minutes and see if any need to be updated. Did you last update your image about 10 years ago? It might be time to take a new photo. You might have changed a bit since then. I’ll use myself as an example. Here are my most recent mug shots–and none of them are 10 years old:
I keep saying that books are personal. So is a friendly face.