An Easy Way Out

Now that we’ve set up various email recipient lists, it’s good practice to offer an easy way out. Take five minutes and look at your unsubscribing procedure. Is the button hidden, or is it difficult to unsubscribe? Even though your feelings might be hurt, an unsubscribe is better than being called a name. (Like SPAM.)

Check to see if your email marketing software allows for feedback so you can ask your customer why they are unsubscribing. Set up a quick exit survey with a few proposed explanations, like I receive too many emails, or Somebody else signed me up for this newsletter, or I don’t read.

Accept and consider any feedback you receive. But don’t be too discouraged. They’re probably already receiving your updates through social media.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay