Back to School: Messengers

Last week, we touched on all of the services you offer educators, parents and students. You probably have this list of services on your website and at your front desk. One more vital link in this chain of communication is the staff.

Take 300 seconds to ensure your staff is aware of all the services you offer educators. Ask if they have any questions about how the programs or services work. Clarify any misunderstandings.

When your staff communicates with customers, they speak for the store. It’s important that everybody relays the same message.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay