It’s time to change your receipt message.

Messages on the bottom of your receipt can be timely or timeless. Timely messages should be changed, well… , when they’re no longer timely. Timeless messages should be changed when people stop reading them. The frequency of customer visits is one factor to consider, but always cater to the frequent visitor.

Receipt messages can be changed as often as every 2 weeks, but I wouldn’t lapse longer than 6 weeks.

At a loss for what to say on your receipt? Just look around the store:

  • You have an author coming soon? – “Tickets for the August 31st Bill Rohrbach are available now. Your ticket number is your signing number, so get yours today.”
  • Are you heavy in one particular section? – “We’re less likely to repeat history if we’re aware of it. Save our future. All history books are 20% off through the end of August.”
  • Do you stock text books? – “Whatnot Bookstore carries required reading texts for 8 area schools. Is your school on the list? www.booksandwhatnot.com”
  • Or have fun. – “Because you bought what you bought, we recommend Friendswood by René Steinke. (Kidding. We don’t have an algorithm analyzing your purchases. We just like the book.)

If your message is timely, create a little reminder in your calendar or on your task list to change it out when it becomes tired.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay