300 Seconds: Covers and Spines

300 Seconds: Covers and Spines

As booksellers, we’re aware of the research and effort that goes into developing the perfect cover design. And since covers are not always seen immediately in a bookstore, you can bet that the same amount of thought–if not more–goes into spine design.

Take 300 seconds today and look around your store. Do you see colorful covers and spines? Or do you see white pages? Rotate those stacks of books so the spine is visible to those approaching the display.

Do you have extra room on your shelves? Fill that space by turning a few books face-out.

These covers and spines are designed to sell. With proper display, we can help reach that end goal as well.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay