Cross-Promote Your Marketing Efforts

Unless you survey everyone who walks into your store, it’s difficult to know how individuals are connecting with you. Did they find out about a specific book through your newsletter? Did they see an event mentioned on Facebook? Are they faithful readers of your website?

Do they even know that you promote your store through all of these platforms?

It’s important cross-promote your marketing efforts. Tell Facebook users about your newsletter. Send readers to your blog or encourage social media “likes” and “follows” through your newsletter. To do so, you just need a hook, an image, a link, and a landing page.

Today, take 5 minutes to do just one of these things. For example, why would Facebook followers want to receive your newsletter? Does it offer more than they receive through social media? Probably.


There’s an old advertising adage that says to capture the consumers attention you have to be first, best, or different. The same is true of the consumer experience. They often like to be first, best, or different. This promotional graphic above (which you should steal) offers that opportunity.

Post the image in a Facebook post with a link to your newsletter sign-up page. Then you can reach potential customers who might not realize you have a newsletter, and you can remind those who do receive it what a great value it is for them. If you want to specifically track this campaign, you can shorten your landing page link in bitly and then track the analytics.

That’s enough for today’s 5 minutes. Tomorrow, we’ll look at reversing the cross-promotion.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay