Yesterday we looked at cross-promoting our marketing efforts to make sure your Facebook followers know you have a newsletter, your Twitter followers can find your website, etc. Today we’re going to spend our 300 marketing seconds by reaching out to our newsletter readers who are not aware of our social presence.
If you send a store newsletter through electronic mail, encourage social media “likes” and “follows” by inserting a “house” ad, like the one below. Just create an ad to fit the width of your newsletter column, then link the image/ad to your profile page for Facebook, Twitter, Instagram, etc. Just remember to make the ad specific to one platform, because you can only link to one page at a time.