Customer Perspective: Restrooms

This week, we’re spending 300 seconds each day looking at various areas of the bookstore from the customer’s perspective. Today we’re heading back into the, um… restroom.

While it’s probably not fair, customers will judge your store by the state of your restrooms… public or not. Cleanliness is the most important factor, but you should also consider the availability of extra supplies. To prevent someone from walking out embarrassed, make available extra TP, towels, hand soap, air freshener, etc. It’s also not a bad idea to keep a plunger under the sink.

Many bookstores hang book posters on the walls, because of the captive-audience factor. If you do this, take a look to see if the books you are promoting are on-hand or available to order. If the poster looks tired, remove it.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay