Today let’s spend 5 minutes looking at the home page of our website. Is everything up to date, or are you still promoting your holiday hours?
Customers will return to a website as long as it’s fresh. If you can spare an additional 300 seconds, upload something new. If not, just removing the outdated material is enough for today.
It’s also a good idea to set yourself a reminder as you refresh content. For example: You just upload information about your President’s Day Sale. Place two reminders on your calendar: 1) February 10 – Determine new web content; and 2) February 18 – replace President’s Day Sale with new content.
You’ve spent a lot of time and effort to build your bookstore brand. Don’t let outdated content sully your reputation.