Since it’s Monday, use your tools to schedule some social media posts for the rest of the week to free up some of your time.
Facebook has the built-in scheduler, and applications like Hootsuite and Buffer offer scheduling options for Facebook, Twitter, and LinkedIn. (I use Buffer and a WordPress plug-in called Co-Schedule.)
To schedule the posts, just follow a few steps:
- Look at your calendar and determine if you have any events, bookclubs, etc, you’d like to highlight.
- Search author/publisher sites for shareable content. (Remember to tag!)
- Look at your analytics to see when most people view your posts.
- Schedule the posts for those times.
Aim to schedule at least one post a day, so you can remain top of mind to your followers. By having these posts scheduled, you can rest a little easier if the week starts to get away from you. And you can alway supplement these scheduled posts with appropriate and time-sensitive content during the week.