300 Seconds: Fill Up Your Social Calendar

Since it’s Monday, use your tools to schedule some social media posts for the rest of the week to free up some of your time.

Facebook has the built-in scheduler, and applications like Hootsuite and Buffer offer scheduling options for Facebook, Twitter, and LinkedIn. (I use Buffer and a WordPress plug-in called Co-Schedule.)

To schedule the posts, just follow a few steps:

  1. Look at your calendar and determine if you have any events, bookclubs, etc, you’d like to highlight.
  2. Search author/publisher sites for shareable content. (Remember to tag!)
  3. Look at your analytics to see when most people view your posts.
  4. Schedule the posts for those times.

Aim to schedule at least one post a day, so you can remain top of mind to your followers. By having these posts scheduled, you can rest a little easier if the week starts to get away from you. And you can alway supplement these scheduled posts with appropriate and time-sensitive content during the week.


Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay