Log in to Facebook on Fridays, and you’ll see this question posed on multiple pages: “It’s Friday! What are you reading this weekend?” Asking for customer feedback is a great idea, but it’s also smart to mix it up every once in a while.
Today, poll your staff and then post something like this: “It’s Friday! This weekend [name] is tackling [title] which comes out next month. [Name] is reading a new bound manuscript from [author] with the working title of [title]. And [name] is ambitious… he has a stack piled high with [title/author], [title/author], and [author’s] new biography about [subject] which will be released on Tuesday. (We’ll let you know on Monday if he can accomplish this lofty goal.) What forthcoming book are you looking forward to?”
By changing the language to focus on future titles, you start to generate excitement about new releases. And as your followers post books they’re excited about, offer to hold one back for them after the books arrive. We want them to get excited about new books, but we also want them to buy the books from your store.
Finally, if you are able to tackle a read or two this weekend, be mindful of which customers might like the book. Jot down names as they come to you, and call them when you’re at the peak of excitement.