How many booksellers…

Here’s another 5 minute marketing fix. Today, it’s time to look up again to see if any of the light bulbs have expired.

Try to look around the bookstore from a customer’s perspective. Will they notice that you’ve changed your light bulbs? Probably not. But they’ll certainly notice if you haven’t.

Your public image is formed through many tiny details. That’s why today, light bulb maintenance falls under marketing.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay