How to build your email list.

Email is not going away any time soon, so this week we’ll be exploring both “5 minute” quick tasks as well as extensive research on the best practices for building your email lists.

I’ve noticed that many booksellers send their weekly emails to subscribers on Monday or Tuesday. So our first “300 second” task will take place immediately after you push send.

If you use an email marketing service, like Campaign Monitor, MailChimp, or Constant Contact, those programs have created an html version of your email. Even though I’m still compiling this newsletter, I can click on the link in my footer that reads “View this in your browser” and it will take me to this landing page:

http://delivery.booksandwhatnot.com/t/ViewEmail/r/D07FD0BFA3F92F9C2540EF23F30FEDED

To promote the fact that you offer a store newsletter, shorten the link using bitly or one of the other tools we’ve mentioned and include it in a tweet. This might be news for your Twitter followers who didn’t realize a store newsletter was available, or it remind those who already subscribe to look in their inbox for the current newsletter.

If you have your newsletter written, proofed and in a queue scheduled for delivery, your tweet can be scheduled, too. As I mentioned above, even though I’m still editing my newsletter, the link/landing page to that specific issue will remain the same. So the tweet to say, “Sally pairs wine with new titles in today’s Books & Whatnot | bitly.link” can be scheduled at the same time you schedule the newsletter delivery.

You spend a lot of time compiling and formatting that newsletter. Take 5 minutes to shout about it.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay