Earlier this week, I encouraged you to search for your store name on Google so you can see what customers see when they search for your store.
Today we’re going we’re going back to Google to see what pages they have indexed on our site and how popular they are.
Type “site:booksandwhatnot.com” (except with your bookstore URL) into Google’s search box and hit enter. This will list every one of your pages that Google has in their database, ranked by order of importance.
With this information, you can determine if the information Google has is correct and you can also decide if there are pages which should be deleted. If you need to take action, you might want to review these tips from Kenton on how to do so.
Google gives better search engine ranking to websites that have fresh content, because people who search Google believe their results are more relevant if they include newly published and updated pages. So if you keep your website fresh, it will help with search engine ranking.