It’s ‘Daylight Time’ Again

If you live in an area that observes Daylight Saving Time, you’ll want to remember to move an hour ahead this Sunday at 2:00 a.m. This changing of the clock provides a semi-annual reminder to do all of the little things we do when we ‘spring’ forward. Use your 300 marketing seconds to check the batteries in smoke detectors, check your fire extinguishers to be sure they’re serviced and ready, and check the batteries in your emergency flashlights as well.

In Kansas, we had a statewide tornado drill earlier this week. And we just had the largest wild fire in our state’s history. Aaaaand we’ve grown accustomed to earthquakes. (Bring on the locusts?) Whatever your potential emergency might be, it’s not a bad idea to go over ‘drills’ with your staff. Do they know where to find the fire extinguishers and emergency flashlights? Do they know what to do in weather emergencies? Are they supposed to lock the doors and take the cash to the basement? Do they know what to do if there are customers in the store?

Fire, tornado, flood, earthquake, hurricane… there are so many things that can happen beyond our control. Take a little time to ensure you and your staff are prepared.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay