300 Seconds: Nooks & Crannies

If you only have 5 minutes to spend on marketing today, walk around your store with a long-handled duster (or an equivalent tool) and remove cobwebs from your corners, nooks & crannies. We usually don’t notice these things until we look around with our customer’s viewpoint in mind.

It’s amazing how quickly cobwebs can appear. Or so it seems. If we’re around them every day, we become accustomed to their gradual presence.

And even though we’re approaching Halloween, the only acceptable webs this time of year should be synthetic.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay