Out with the old…

Do you have only 5 minutes to devote to marketing your bookstore today? Take that time and look at the posters and flyers hanging about your store. Are any out of date or rough around the edges? This is a good time to remove them, even if you don’t have replacements ready to go. (Tackle that task the next time you have 300 seconds available.) Remember to check the front door, foyer, community bulletin board, near the register, etc. Just walk around and try to envision the customer’s perspective.

Five minutes here. Five minutes there. They all add up.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay