Register Display

Take your five marketing minutes today and freshen up the book display around your register. Choose which books you want to handsell, and ask your fellow booksellers to do so as well. If the book is within reach, then the upsell at checkout becomes that much easier. Make a note–mental or otherwise–about the titles you feature in your register display. While it’s a good thing to hear, “I’m looking for a book I saw here the other day,” it’s not so fun when you can not recall it.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay