Register Receipts: Time for a Change

If you haven’t changed the message on your register receipt since the last time I mentioned it, that was 6 weeks ago, so it’s time to change your message again.

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You can go to your rotation of timeless messages–storytime hours or a book-of-the-month club–or you can promote something more timely, like an upcoming event or a sale. Or you might consider turning your receipt into a come-back coupon. “Bring this receipt back between March 24 – 31 and receive 25% off one book.” By printing a message like this on your receipt, it saves the cost of designing and printing/sending the coupon to your customers. And it reminds current customers that shopping with you has many rewards. Don’t forget to change the message before it expires.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay